COURSE DESCRIPTION
The course focuses on five main aspects:

• The meaning of sustainability, triple bottom line framework and sustainable marketing and definitions of these concepts

• Relationship between sustainability & marketing

• Preparing a marketing plan

• Using a unique 3D digital platform to understand and experience sustainability applications by organizations

• Working as a virtual team in an international project

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The main emphasis is on an integrated understanding of sustainability issues and how organizations and businesses act in this sense. ​​