MARKETING & SUSTAINABILITY
The course focuses on four main aspects:
(i) the meaning of sustainability and definitions of the concept
(ii) relationship between sustainability & marketing,
(iii) using a unique 3D digital platform to understand and experience sustainability applications by organizatons
(iv) work as a virtual team in an international project.
The main emphasis is on an integrated understanding of sustainability issues and how organizatons and businesses act in this sense.
Classes will start in October and end in January.
Classes will be held on Friday afternoons between 13.30 - 15.45.